About us

Who are we?

We back purpose-driven founders who want to create positive change. Whether just getting started or scaling up, our team brings real experience and a genuine belief in climate innovation. Our approach is approachable, honest, and built on collaboration.

What makes us different?

Relationships matter here. Guidance is personal and direct - whether through one-on-one sessions, team workshops, or ongoing advisory. The goal is to help build sustainable businesses backed by trust and shared purpose, not just profit.

  • Dr Ben Lane

    FOUNDER & CEO

  • Guillaume Lane

    CONSULTANT

About the founder

Dr Ben Lane has more than 20 years’ experience in the promotion of low and zero-carbon tech. His previous role was CTO at Zapmap, a UK data company providing EV charging services which he co-founded in 2010 and with his team took through a Series A.  Ben is also a Senior Consultant at Small World Consulting, a company which specialises in assessing Scope 3 supply chain emissions, and he holds a Research Fellowship at INTI International University in Malaysia.